About the platform
Irro Configurator Platform (ICP) is developed by Irro Systems as a modular environment for creating, managing and securely delivering interactive 3D product configurators.
The platform brings together real-time 3D visualisation, configuration logic, collaborative logic development through Logic Studio, pricing and SKU management, controlled client access, analytics and 3D asset protection within a unified ecosystem. Its modular architecture also allows different rendering technologies to be used according to the deployment environment, supporting efficient browser-based experiences for web delivery as well as more advanced rendering capabilities for dedicated standalone installations.
Irro Systems develops practical, secure 3D technologies that transform complex products and digital assets into clear, interactive experiences. Our focus is on making advanced 3D workflows more accessible, reusable and production-ready, enabling organisations to present, configure, manage and protect digital product assets across customer-facing and internal workflows.
The broader Irro Systems ecosystem includes I3DR — Irro 3D Repository and I3DAP — Irro 3D Asset Protector, proprietary technologies designed to support the controlled storage, management, protection and secure delivery of web-ready 3D assets.
Client-supplied 3D models, product data and associated digital assets remain the property of their respective owners and rights holders.
ICC — Irro Configurator Core
ICC is the core 3D configurator environment within ICP. It manages interactive product configuration, configuration logic and the complete real-time customer experience. ICC also provides the rendering and scene systems required for high-quality configurator presentation across desktop, mobile and supported AR workflows.
- Interactive real-time 3D product configuration
- Configuration options, dependencies and display rules
- Dynamic HDRI environment and scene control
- Advanced visual effects and rendering controls
- 3D animation support
- Camera, lighting, day/night and presentation controls
- Saved configurations, sharing and QR-code workflows
- Configuration summaries and supported mobile AR experiences
IPE — Irro Price Engine
IPE is the central pricing and product-data management layer for ICP configurators. It allows authorised administrators to maintain pricing and SKU information independently from the 3D content, providing a controlled workflow for reviewing, updating, migrating and validating commercial configurator data.
- Centralised price and SKU management
- Pricing management by configurator, attribute and product SKU
- Bulk editing and structured data maintenance
- CSV import and export for migration and backup
- Migration preview before applying imported changes
- Price and SKU consistency checks
- Controlled updates without modifying 3D assets
ICA — Irro Client Access
ICA was created to allow Irro's clients to access ICP configurator developments within a confidential, controlled and secure environment. It provides the authentication and permission layer used to protect development builds, client-specific configurators and saved configurations before they are made available to authorised users.
- Secure Irro client authentication
- Client Account based access permissions
- Protected access to assigned ICC configurators
- Secure shared-configuration and QR-code access
- Cross-device configuration hand-off after login
- Server-side permission enforcement
- Administrator access management and client Catalogue control
IAA — Irro Advanced Analytics
IAA provides the analytics and reporting layer for ICP. It combines Google Analytics data with custom configurator interaction tracking and platform-specific statistics to provide a clearer view of how customers use individual configurators, products, options and configuration workflows.
- Google Analytics integration
- Custom user-interaction and configurator event tracking
- Configuration and submission statistics
- Product and Configurator engagement reporting
- Device, geographic and usage insights
- Custom ICP analytics dashboards and reporting outputs
ILS — Irro Logic Studio
ILS is the client-facing logic and product-structure collaboration workspace within ICP. It allows Irro and authorised clients to define, review and simulate configurator attributes, options, dependencies and product data while a configurator is under development.
- Client collaboration on configurator logic and option structures
- Edit and Simulate workflows for logic review
- Attribute, option and dependency hierarchy editing
- Clone for shared option identity and Duplicate for independent attribute structures
- Per-option Include / Exclude rules with multi-select targets
- Logic validation for rule conflicts and structural issues
- IPE CSV import and portable ILS project Open / Save As workflow
I3DR — Irro 3D Repository
I3DR is the 3D asset library, preview and processing workspace for ICP. It provides a structured repository for managing GLB models and also makes eligible GLB and glTF files from the WordPress Media Library visible as a separate, read-only source. Administrators and authorised client users can find, inspect and reuse approved 3D assets without changing the original WordPress Media files.
- Structured repository for approved ICP 3D assets
- Interactive GLB model preview and inspection
- Search, filtering and organised asset discovery
- Reusable asset records for configurator workflows
- Separate read-only visibility of eligible WordPress Media GLB and glTF files
- Stable WordPress attachment identity without copying or modifying source media
- Authorised administrator and client access
- 3D processing workspace for supported asset preparation tasks
I3DAP — Irro 3D Asset Protector
I3DAP is the 3D asset security layer for ICP. It protects valuable browser-delivered 3D assets using encrypted data that is only decoded at runtime by ICC when required for rendering, making unauthorised extraction, reconstruction and reuse of the original 3D assets extremely difficult.
- Encrypted browser-delivered 3D asset data
- Runtime decoding through ICC only when required for rendering
- No standard reusable 3D asset exposed as the protected source
- Server-side key and protection workflow
- Automated protection status and asset management
- Designed to make unauthorised extraction and reuse extremely difficult